For
example, if you were to log in to Twitter via your MySpace credentials,
Twitter could then scan your MySpace friend networks and find those
same people on Twitter. You wouldn’t need to worry about knowing their
Twitter usernames, since the connection would already be established
through MySpace.
Another interesting part of MySpace’s
plan is that the third-party sites using the new tools are not allowed
to store any of your data.
On one hand, the no storage policy gives
you more control over where your data ends up. It ensures that if you
share your MySpace data with another site, but then change your mind
and decide to stop sharing it, that data will instantly disappear from
the outside site. However, it also means that your data is ultimately
still stuck on MySpace.
While MySpace’s new features cover about half of the goals outlined by the Data Portability Workgroup (which MySpace joined Thursday),
it doesn’t offer true portability. One the bright side MySpace seems
aware of the difference. The company is even using the term Data Availability rather than Data Portability.
What’s the difference? Well, think of
your personal data as your life savings. MySpace’s new tools are an ATM
card. Sites using the new tools are like ATM machines and you can have
access to your cash from just about anywhere and enjoy using it all
over the web.
However, you still can’t withdraw all your money and put it in another bank.
True data portability would mean having an ATM card that works everywhere, and
allows you to move your money to another bank account without having to
get a new ATM card. In other words, where the actual data resides
should be irrelevant, but it’s not. Yet.
A broader vision of data portability
would mean you could use MySpace as a host for your personal data and
then one day decide you want to hand that duty over to Facebook. In
such an ideal world, all you would need to do is login to Facebook,
sync your MySpace data over and then disallow MySpace any future access
to that data.
For now, that remains a difficult and ephemeral goal.
There are two basic problems with the
data portability scenario. First, no site -- MySpace, Facebook or
anyone else -- wants to make it that easy for you to turn your back on
it. So, there’s very little incentive for them to embrace a plan like
that. The second problem is how to get rid of the data on the original
host when you move to another host. In other words, when you switch
from MySpace to Facebook, how do you get rid of the information on
MySpace’s servers?
These hang-ups make true Data
Portability difficult to sort out, and there isn't going to be a
complete workable solution for some time.
That said, MySpace’s announcement is
big. While the site might not be the choice of the online hipster
crowd, it has a massive mainstream user base. By opting for the
pragmatic solution — make data available to outside sites — MySpace is
effectively exposing some of the benefits of data portability to a much
wider audience. Whether or not that audience gets excited about the new
features remains to be seen.
For the launch, MySpace has partnered
with Yahoo, eBay, Twitter and its own Photobucket service. As far as I
can tell, however, the plan is to eventually make the API available to
everyone. The press release isn’t clear on when the actual APIs will be publicly available, though Data Portability co-founder Ben Metcalfe says the tools will be open to everyone.
Some other key parts of MySpace’s plan
remain unclear as well. For example, what sort of data formats and APIs
will be used? Authentication will be handled through oAuth, an emerging standard for logging into websites, but the APIs and other tools are thus far a mystery.
In the end, the real winner in MySpace’s plan may well be Twitter.
Although none of the partners have any tools developed at the moment,
if Twitter implements something like the mockup seen on the right
(which comes from TechCrunch
-- click on it for the larger version) the service is poised to jump
from a toy of the tech-savvy elite to a mainstream audience. Hopefully,
Twitter’s servers are up to the challenge.
While it may not be the end-all data
portability solution that some have been hoping for, turning MySpace
into an ATM card for your personal data is certainly a huge step in the
right direction.